👋 Meet the Founder

Hi, I’m Rajesh.
An entrepreneur, design nerd, fitness influencer, and now—a jewellery curator.

Fondly Known as THE JEWELLERY GUY!

I started this brand with a mission to offer affordable luxury without compromise.

I’m proud to be the face behind Evoke Jewellery, and even prouder to see so many women across India — from Chennai to Delhi — choosing us to complete their look.

The journey’s just begun—and I can’t wait to see where we sparkle next.

🌟 Why I Started Evoke Jewellery

I didn’t start Evoke Jewellery just to sell accessories.
I started it because I noticed something missing every time I saw my wife, my sister, or my friends get ready.

They had the outfit. They had the confidence.
But they didn’t always have that one perfect piece of jewellery to bring the whole look together.

Sometimes it was too blingy. Sometimes too traditional. Sometimes it tarnished after just a few wears.
And sometimes, it just didn’t feel… them.

💡 The Realization

As someone who’s always been detail-obsessed—whether it’s architecture, fitness aesthetics, or design—I started paying closer attention to the kind of jewellery Indian women actually wore every day.

And I realized a few things:
✔ They wanted subtle yet bold.
✔ Classy, but not basic.
✔ Jewellery that doesn’t scream for attention, but speaks class when noticed.
✔ Something you can wear to work in Delhi, brunch in Mumbai, or even a wedding in Chennai, and still feel effortlessly stylish.
✔ Most importantly, quality that lasts—not something that tarnishes in two wears or turns green.

That’s how Evoke Jewellery was born — India’s destination for waterproof, tarnish-free, everyday luxury jewellery.

💎 My Vision

I’m not a woman.
But I’m someone who observes, appreciates, and deeply respects women’s choices—especially how they express themselves through style.

Evoke is my love letter to that expression.

It’s for the woman who doesn’t follow trends blindly—she defines her own.
It’s for the one who doesn’t need validation but still loves turning heads.
It’s for the woman who demands both elegance and edge.

Everything at Evoke—from our nail bracelets to our snake chains—is crafted with intention.
Made with 18K PVD-coated stainless steel: anti-tarnish, water-resistant, and built to last—because you deserve more than jewellery that fades.

(Looking for jewellery you can shower with? Searching for long-lasting waterproof jewellery under ₹1000? This is where you’ll find it.)

🔥 From One Obsessed Curator to You

I may be a guy running a women’s jewellery brand, but I promise you—I care about how it makes you feel, just as much as you do.

Every piece we launch is curated with obsession, tested for durability, refined for finish, and designed to elevate your presence.

Because when you wear Evoke, you’re not just wearing jewellery—
You’re wearing confidence. You’re wearing class.

👉 Discover our collections today.
[ Shop Necklaces Online ] [ Shop Bracelets Online ]