What Even Is 18k PVD Gold? And Why It’s Basically the Sridevi of Jewellery Finishes....

If you’ve been wondering what this mysterious 18k PVD gold everyone’s talking about is — and whether it’s worth ditching your flaky old jhumkas for — welcome to your crash course in glow-ups. This one’s for the desi queens who are done with green ears and disappearing gold.

Let’s just say: If regular gold plating is a side character, PVD is Sridevi. Timeless, stunning, and doesn’t fade from memory... or your ears.

🥇 First Things First: What is PVD Gold?

PVD = Physical Vapor Deposition. Sounds like a fancy chemistry class flashback? It kinda is. But in jewellery terms, it means:

• Gold atoms are literally vaporised and bonded onto stainless steel
• The result? An ultra-thin, ultra-durable 18k gold finish
• It doesn't flake, chip, or ghost you after 2 wears

Basically, your jewellery goes through a sci-fi level makeover to make sure it looks fab even after 50 wears and 5 showers.

😩 Now Let’s Talk About The Other Type — Regular Plating

You’ve met her before.

• Wears off in a week
• Changes colour faster than Indian politics
• Leaves your skin looking like a chemical experiment gone wrong
• Makes you lie to aunties: “No no, this is real gold!”

Regular gold plating is that fling you regret. PVD gold? That’s marriage material.

💛 Why 18k PVD Gold Is the Ultimate Upgrade

Here’s why this finish deserves a fan club:

• Tarnish-Free: Won’t change colour, even in Chennai humidity
• Sweat-Proof: Wear it during Zumba, pooja, or a Tamil wedding dance floor sesh
• Hypoallergenic: Safe for sensitive skin (we see you, queens with eczema!)
• Low Maintenance: No polishing, no praying — just wear and go

🎬 Why It’s Basically Sridevi

Let’s be real — not all gold is created equal. And 18k PVD gold is to jewellery what Sridevi was to Bollywood:

• Elegant but never boring
• Classy, timeless, and a little dramatic when needed
• Survives generations (and your everyday chaos)

Sridevi didn’t fade from memory. PVD gold doesn’t fade from your neck. Coincidence? We think not.

✨ Shop Our Sridevi-Approved Picks:

1. U-Shaped Bold Hoops
The Kapoor & Sons of your jewellery drawer. Minimal yet loud. Statement-y without the screaming.

2. Gold Plated Chain Linked CZ Earrings
Dramatic, versatile, and a little extra — just how we like it.

3. Sleek Cubic Zirconia Ring
If you love elegance with a soft sparkle, this one's your blockbuster.

→ View the Full Waterproof Collection

💬 Final Thoughts

If your jewellery can’t survive your daily routine (shower, chai, scooter ride, Instagram story), then what’s the point?

Switch to 18k PVD gold and never worry about tarnish, tears, or excuses again.

Because darling, you deserve jewellery that’s just like Sridevi in Chandni — radiant, dependable, and the moment.

Ready to ditch the drama and glow forever?
👉 Shop Anti-Tarnish Gold Jewellery Now